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How SEO Can Benefit Small Businesses

Building a successful business these days requires good business acumen and being computer savvy. It matters little whether your business is bricks and mortar, or online. A working knowledge of computers, the internet, and how to optimise traffic to your site, should be an integral part of your business strategy. With Google’s algorithms being constantly updated, it can become a struggle trying to keep up with the best ways to optimise traffic. Some ten years ago, when social media hit the internet, getting lots of followers and likes on social media had a big impact on how Google viewed the importance of your site – today, not so. Automated liking and following systems, bots, put an end to that assumption. Now Search Engine Optimisation (SEO) is back as the best way, in conjunction with social media and back-links, to optimise your site and get yourself a presence on the internet. The beauty of the internet and SEO is, even small businesses can mix it with the big boys when it comes to getting ranked by the search engines. Your Site: Know your target audience, and where they are likely to be found. For instance, if your business is producing the best burger meat in the area, having back-links on a site for vegetarians, isn’t going to produce much traffic. On the other hand, if your business is plumbing, joining DIY sites, ‘how to’ plumbing pages, or any pages to do with your local area, will bring better results. Being successful with SEO, means having a effective site. By that I mean good content. Or perhaps I should say good...