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3 sometimes forgotten methods to get you backlinks free of moral dilemmas

Experience SEO specialists will tell you exactly how important link building is. Although many are beginning to question the importance of the practice, they do so at their own peril. In reality, top rated links still encompass the main basis of offsite ranking factors. Link building is generally considered a vital element of any SEO campaign, to the point that desperate web-masters would resort to black hat techniques to bump them up SERP rankings. The major search engines have cottoned on to unethical, spammy approaches and can dismiss or penalise sites deemed to be working outside the remit of “earning” links through high quality, relevant content and written copy. There are still methods to safely and morally get links that are not punishable offences in the eyes of the almighty search engines. Guest Blogging Guest blogging has divided opinion for what seems like an eternity. The main problem being that many guest bloggers are simply out to get as many links as they can and cram blogs with spam in the form of repeated unnatural sounding keywords and backlinks. These people are not to be trusted and will probably see you end up worse off than you have ever been. Believe it or not, the principle aim of guest blogging is not to garner backlinks. Webmasters who grant you an opportunity to write for their site are not handing you an open field in which to plant weeds – they are after quality content for their own domain to benefit. Some website owners will allow you to insert a backlink at a certain point – probably an article to...

How SEO Can Benefit Small Businesses

Building a successful business these days requires good business acumen and being computer savvy. It matters little whether your business is bricks and mortar, or online. A working knowledge of computers, the internet, and how to optimise traffic to your site, should be an integral part of your business strategy. With Google’s algorithms being constantly updated, it can become a struggle trying to keep up with the best ways to optimise traffic. Some ten years ago, when social media hit the internet, getting lots of followers and likes on social media had a big impact on how Google viewed the importance of your site – today, not so. Automated liking and following systems, bots, put an end to that assumption. Now Search Engine Optimisation (SEO) is back as the best way, in conjunction with social media and back-links, to optimise your site and get yourself a presence on the internet. The beauty of the internet and SEO is, even small businesses can mix it with the big boys when it comes to getting ranked by the search engines. Your Site: Know your target audience, and where they are likely to be found. For instance, if your business is producing the best burger meat in the area, having back-links on a site for vegetarians, isn’t going to produce much traffic. On the other hand, if your business is plumbing, joining DIY sites, ‘how to’ plumbing pages, or any pages to do with your local area, will bring better results. Being successful with SEO, means having a effective site. By that I mean good content. Or perhaps I should say good...