SEO Derby

Kumo’s experienced SEO team are here to help your site rank higher in search engines and reach more potential customers. We use our wealth of industry knowledge to increase traffic to your website so you can generate more revenue.

Our SEO Services

Complete SEO Services In DERBY

We are a team of SEO specialists with offices in Derby and Nottingham, with years of proven experience in optimising sites for search engines. The long-term client base we have built up is testament to the effectiveness of our methods and the pride we take in our work.

We have worked with clients from a range of different sectors, from SMEs to larger businesses. We formulate strategies that will work for the particular industry or sector you are in, to help you get ahead of your competitors.

There are many different elements to search engine optimisation, including content, technical and digital PR aspects. Our team is made up of specialists in all of these areas, in order to offer you a complete SEO service all from a single source.

Our agency is based on transparency: you receive full reports on the work we are doing every step of the way, as well as data on your site’s rankings and traffic progress. We work with you to ensure yours is a website that will be a hit with search engines and customers alike.

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Industry Experts

We have been working in the industry for over 15 years.

FREE SEO Audits

We provide FREE initial SEO audits, contact us to find out more.

3 month trial periods

We offer a short 3 month trial of our services.

What are people saying about our services?

  • review rating 5  I've been using them for several years. Fantastic bunch. Very happy with them

    thumb Dave Morley
    9/06/2018

    review rating 5  We have been using Kumo for their Google Adwords management services for over 3 years and would highly recommend them. Matt and the team are great! highly skilled in what they do.

    thumb Steve Smith
    3/18/2019

    review rating 5  Having worked with Kumo Digital on a number of projects I can honestly say their SEO & PPC knowledge is second to none. Not only do they keep abreast of the latest SEO and PPC techniques, they also go above and beyond any agency I have worked with before. A great team based in Nottingham.

    thumb Jason Parker
    9/06/2018

    review rating 5  We have used Kumo for a while to help improve our companies SEO. We have seen good results so far. Andy and his team are great to deal with and we would have no hesitation in recommending them.

    thumb NVC Security Ltd
    9/07/2018
  • review rating 5  Having been involved in e-commerce for over 8 years I feel very fortunate to have met and found Kumo. Their staffs combined skill sets complement each other and the willingness to impress and deliver is second to none that I have come across in the industry. Kumo are simply brilliant at explaining their thought process to a particular e-commerce problem and then coming up with suitable options to present to its clients. I have developed 3 websites with them and their managing of our PPC campaigns has gone from strength to strength over the 3 years that I have worked with them. I cannot recommend Kumo more, for their professionalism and attention to detail.

    thumb Edward Sloane
    2/01/2018

    review rating 5  Kumo are a fantastic digital marketing agency who offer excellent services in both SEO and PPC. Not only do they achieve consistently great results for our site, they also constantly keep us in the loop about what they are up to and ongoing developments on marketing campaigns.

    thumb Uretek UK
    9/07/2018

Contact us Today

See how we can help your business generate more leads and sales.

01332 916 239

SEO Derby

What is Search Engine Optimisation?

Search engine optimisation is optimising a website so that it ranks higher in search engines. In other words, so that your site shows up when your potential customers search for products, services or keywords relevant to what you do.

With 63,000 Google searches being made per second across the world and the average person carrying out 3-4 Google searches per day, SEO is key to getting your business in front of the right people. It should be a fundamental of any good digital marketing strategy.

SEO is made up of many different aspects. Search engines view websites differently to humans, so it’s all about making sure that sites like Google can see that your site is relevant and good quality. Broadly, Search Engine Optimisation can be divided into two categories: onsite and offsite SEO.

SEO Derby - Kumo Digital

The Two Categories of SEO

On-Site SEO

On-site SEO is all about making sure that your actual site is optimised for search engine crawlers: bots that go through the code of a site to determine its content, quality and relevance.

On-site can be split further: into technical and content. Technical SEO essentially makes sure that the code of the site is all correct and functioning so that search engines can access all the pages properly. Kumo’s technical SEO experts have years of experience in the field and can make all the necessary optimisations to your site.

Content is the other main element of on-site SEO. Because bots can only read text, and not images and graphics, having a good amount of written content on your site is paramount. This content also needs to be optimised to target the relevant keywords and fulfill other search engine criteria. Our team of SEO copywriters can craft the perfect content for your site.

Off-Site SEO

Off-site SEO is all about other websites that link to your site. In SEO, a link from another website is like a vote of confidence informing search engines that your site is high-quality and relevant.

However, not all links are equal. You want quality sites to link to yours, and there are various metrics that can be used to determine a site’s quality. You can also have bad links, such as masses of spammy links from low quality websites. These will actually cause search engines to look on your site less favourably.

Off-site therefore involves the removal of any bad links to your site and the creation of good links through a variety of measures such as digital PR and content marketing. At Kumo, we use a variety of different link building strategies to boost your site’s off-site metrics and help you rank higher.

Our Approach to SEO

Reporting

We undertake both weekly and monthly reporting to help us keep a close eye on rankings and allow us to react quickly to any changes and developments. Our data and reports are always available to you so you can track your site’s SEO progress. Weekly reporting tracks the rankings of your site, whilst a monthly in-depth report analyses all site activity, including traffic and -if applicable- conversions over the last four weeks.

Research

Research is an integral part of our SEO strategy as it allows us to deliver services which are tailored to you and your business. Thorough research is an ongoing process for our team, beginning with an initial audit of your website. Keyword research allows us to better reach your customer, whilst constant industry research helps us to create relevant content.

Content

No SEO strategy is complete without great content. Which is why we have an expert team of content creators on hand to deliver the best possible content for your site. Working with you to understand your business and your consumer they will strive to create engaging content which speaks to your customer and boosts your search engine optimisation performance.

Contact us Today

See how we can help your business generate more leads and sales.

01332 916 239

SEO Derby - Kumo Digital

SEO Derby

How Can SEO Help Your Business?

Most modern businesses have a website and therefore most businesses can benefit from SEO. Despite having a great product or service, if your website is not optimised for search engines, customers who could benefit from your product or services may not be able to find your business. Search Engine Optimisation works to increase the visibility of your site, enabling your business to grow.

However, SEO doesn’t just improve site visibility; there is a wide range of benefits to be gained by optimising your website for search engines. User experience will be improved, sales will increase and brand trust will be solidified, all helping to nurture and develop your business.

Increase Relevant Traffic

Perhaps your website is already getting a fair amount of traffic but sales remain low. The solution could lie in SEO. High traffic is not much good if the users are not interested in your product or services. Search Engine Optimisation works to specifically attract your target consumers, to ensure that visitors to your site are more likely to become customers.

As SEO enables you to target your audience more effectively, all visitors to your site will be those who are actively looking for the service you provide. By increasing the amount of relevant traffic, sales will increase, allowing your business to flourish.

Improve Brand Visibility

Your business could be the best in its field, however if it is not visible to customers they simply won’t know how they could benefit from it. SEO helps to build brand awareness by ensuring that your site gets seen by your target customers.

Our specialist team will work to improve how your site ranks in search engine results to ensure that it is visible to potential customers. The SEO process will even allow you to reach new audiences by building trust worthy links from other relevant sites.

Drive Sales & Increase Leads

As your SEO process develops, more relevant traffic will arrive at your website. This will naturally help to drive sales and increase leads, as the users of your site will be directly searching for the services that you can provide.

Increased sales will also be encouraged as user experience is continually improved. Faster loading websites with helpful content will keep customers on-site for longer and increase the chances of a conversion. Further site improvements such as optimisation for mobile usage will also encourage visitor engagement, supporting the chance of a sale.

Improve Trust in You and Your Business

One of the most crucial aims for any business should be to gain consumers’ trust. Doing so will not only help to boost sales, but ensure that customers return time and time again.

SEO helps to improve trust by increasing your search engine ranking. As your site begins to appear higher in the SERPs, potential customers will have greater trust in your brand. By keeping content fresh and up-to-date, it will also be clear to users that your site is regularly updated, encouraging them to put greater trust in your business. Links built from other trustworthy sites will also increase trust in your site, as well as your domain metrics.

Contact us Today

See how we can help your business generate more leads and sales.

01332 916 239

SEO

Common SEO Purposes

There are many reasons why people use search engine optimisation. As each business is unique, reasons for implementing SEO will vary but generally, the main aim is to improve traffic and conversions.

Depending on the nature, audience and client/customer base of your business, Kumo creates tailor-made campaigns designed to elevate your site’s organic standing and visibility in search engine results pages.

Common SEO purposes and deliverables include:

SEO Derby - Kumo Digital

Ecommerce SEO

Selling products online can be tricky, especially with the presence of some of the major retailers with seemingly infinite products on offer. We can help craft strategies to help you get more traffic and purchases for your online store.

Mobile SEO

Mobile search is on the rise and will undoubtedly remain as popular thanks to modern technology. Ensuring your site is optimised for mobile is imperative, especially as Google has introduced the Mobile First Index.

Google Penalty Recovery

Google penalties can wreak havoc on organic traffic and your bottom line. If you’ve been stung, we can help you recover using best practices, help you understand why it happened and advise on how to avoid a repeat.

Local SEO

Looking for more business in your local area? Kumo delivers targeted campaigns to ensure you’re visible to the people looking for services where you are, no matter the size of your community.

SEO Audits

Our comprehensive SEO audits can help to clearly lay out issues and define a strategy moving forward. Audits can be provided as a standalone, one-time service or be used as the initial steps in our SEO services for your site.

Technical SEO Improvements

The inner workings of websites and their relationships with search engines can be difficult to understand if you have no experience or knowledge in the area. Our team specialises in technical SEO and can ensure your site is optimised for crawlers and bots.

National SEO

If you need to drive traffic and leads from all over the country, our national SEO offers both service based and ecommerce businesses the chance to expand their reach throughout the whole of the UK.

New Website SEO Planning

Launching a brand new site but unsure how SEO will be affected once it’s live? We can work with you during development and advise and guide on best practices for your specific CMS, goals and purposes.

SEO Content & Digital PR

Something to tell the world but don’t know how to say it? Our specialist team of content writers can turn their hand to any niche and create engaging informational and entertaining content that speaks to both people and search engines.

Our Location

About DERBY

Derby was recently found to be the second fastest growing city economy in the UK and labelled as a “true rising star”. With local business booming and companies soaring to new heights, Search Engine Optimisation can give an additional boost to your marketing efforts.

There are also a number of support groups for local businesses including The D2N2 Growth Hub and The University of Derby’s Invest to Grow programme.

With a whole host of successful businesses calling Derby their home, let us help you do more than ever before. Get in touch with us today to talk about your requirements.

SEO Derby - Kumo Digital

Thank you

We would love the opportunity to speak to you about your SEO requirements.

Z

Industry Experts

We have been working in the industry for over 15 years.

FREE SEO Audits

We provide FREE initial SEO audits, contact us to find out more.

3 month trial periods

We offer a short 3 month trial of our services.